A woman seated on a sunlit floor in an undyed cotton bra and shorts, one leg extended

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Activewear designed for skin contact.

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The blind spot

You audited your food. You audited your skincare.

Your activewear never got audited. It is the piece you wear for two or three hours a day, against open pores, while you sweat. No other garment in your wardrobe works under those conditions, and almost nobody tells you what is in it.

Read the tag

Polyester is PET, the polymer drinks bottles are made from. Nylon is polyamide. Elastane, spandex and Lycra are one fibre under three names.

It is not the fibre

It is what gets put on it. The chemistry that makes fabric soft, stretchy and water repellent is not locked into the fibre, which is why it can come off.

Heat, sweat, friction

Those are the conditions that move it, and that is a fair description of a workout. Which is why we think this garment deserves a different standard.

Dark technical synthetic knit, magnified

The fibre was never the part that worried us.

Most activewear is polyester, nylon and elastane. Plastic fibres, essentially, and on their own that is not the problem.

What gets added on top is what we looked at. Water repellent finishes, soft hand coatings, dyes. That chemistry sits on the fibre rather than inside it, which is why it can come off. How much of it ends up anywhere is something nobody can currently tell you, and we did not want to make that bet on the one thing we wear against skin for hours at a time.

So we started somewhere simpler.

Undyed cotton knit, folded once

Organic cotton, with the minimum spandex activewear needs.

Three pieces to begin with, cut to be worn rather than endured. Pure cotton stretches out and stays that way, so activewear needs a little spandex. We use as little as the pieces can work with, and we will tell you exactly how much.

You should not have to choose between looking good and knowing what is against your skin.

A blank sheet of paper beside a folded fabric swatch

We will not call it certified until the certificate is in our hands.

Anyone can print the words organic cotton on a label. The words are not the standard. A transaction certificate is the paperwork that proves one specific batch of fabric is what it claims to be, and we do not have one yet.

We have not chosen a mill. We are sampling, and we are still looking. When we have a certificate, we will show it to you. If we cannot get one, we will tell you that too, and we will keep looking. We would rather be slow than be another brand you stop believing.

The founding hundred

The first hundred orders get a gift.

Not another discount. A thank you. Buying something before it has reviews, before there is a shop window, before anyone else has told you it is any good, is a particular kind of trust, and we would like to mark it properly. What the gift is, we are keeping to ourselves.

Everyone on the list hears everything first: when the fabric is confirmed, when the samples arrive, and when we open. That is all we will use it for.

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